More than 2.5 billion e-commerce transactions per year in France
The potential of e-commerce has been proven. But it’s important to define your strategy in advance, and put in place the most appropriate, conversion-oriented system. Consulting is at the heart of Adveris’ expertise: our teams share their experience of e-commerce and support you in the creation of your business plan upstream of your e-commerce launch.
Finding the right solution for every need
An e-commerce platform is first and foremost a site, with an administration tool. Prestashop, Magento, WooCommerce, Shopify, etc. There are many solutions available for building your site. But it’s important to choose the one that best meets your needs: how ambitious is your project? To what extent does your site need to interface with third parties (ERP, logistician, etc.)? Does the proposed experience correspond to e-commerce standards, or is it specific to your product/offer? The answers to all these questions should enable you to choose the most appropriate solution for your needs, and we’re here to guide you.
E-commerce or showcase site?
Many people contrast e-commerce sites with storefronts. There is a technical reality behind this distinction. But at its core, an e-commerce site is a brand’s primary showcase: beyond the direct generation of sales via conversion rate optimization, a high-performance e-commerce site must also give the best possible image of a brand, without neglecting its presentation, history and values. The role of UX Designers and creative studios is key to combining brand image and e-commerce performance.
Omni-channel approach
With the exception of e-commerce pure players, the challenge is to integrate your e-commerce strategy into the overall vision of your company/brand. For all players with a physical distribution network, many issues arise around inventory management, order logistics, accounting follow-up, etc. Adveris’ expertise enables you to go beyond the construction of your e-commerce strategy. Adveris’ expertise enables you to go beyond the construction of an e-commerce site to the development of a truly omni-channel strategy.
An e-commerce site is good. With customers, it's even better.
The Adveris webmarketing team is at your side to implement a relevant traffic acquisition strategy for your business sector. Search engine optimization, sponsored links, social networks, emailing, retargeting, recirculation, etc. There are many ways to drive traffic to your e-commerce site, but not all of them may be relevant to your industry. Our analytical approach and experience will help you define the right action plan to achieve your ambitions.
Réalisations - Site e-commerce
What is an e-commerce site?
Creating an e-commerce site is essential today. An e-commerce site (or merchant site) is a site that allows internet users to order and/or pay for products and/or services. It is distinguished from a showcase site, which only presents products and/or services. Don’t confuse it with the concept of an online store or drive-to-store, which aim to attract customers to physical stores through the website. Indeed, there are showcase sites that allow products to be presented but are not online sales sites.
What characteristics should be respected when creating an online store?
Like other sites, creating an e-commerce site is characterized by the development of an interface, design, and infographic support (image and video), which we call the front-office. The front-office is the visible part of the e-commerce site, the one the visitor sees. It includes all information about the company (logo, delivery conditions, contact details…). A merchant site must also have an online catalog of all products and/or services for sale, with prices and descriptions. When creating an e-commerce site, implementing a shopping cart is fundamental for commercial activity. The cart allows the customer’s order history to be preserved and recorded after their visit. If the internet user proceeds to pay for their items, they can then track the processing of their order until delivery. When creating an e-commerce site, it is mandatory to provide an effective and efficient security system. It must ensure the security of financial transactions on the internet and simplify the protection of customers’ personal data while also reassuring the customer in the act of purchasing.
Creating a Shopify site: what are the main advantages?
It is essential to know all the advantages of creating an e-commerce site. Compared to physical stores, a merchant site offers a simplified, smooth, and fast way to make purchases. You can place an order in a single click, with any device, and receive the purchased product directly at home without moving. Availability is one of the great advantages of e-commerce. Indeed, stores all have opening and closing hours. However, this is not the case with an e-commerce site where you can buy your products at any time. The main advantage of creating an e-commerce site for a company therefore lies in the immediate and permanent access to products and/or services that customers have. To facilitate purchasing as much as possible, it is imperative to highlight your products or services. For this, beautiful visuals, strategic placement of your best-sellers, or highlighting promotions or sales are all opportunities to increase your sales following the creation of your e-commerce site.