Semantic research is at the heart of Google search engine optimization.
Semantic research is at the very heart of Google search engine optimization, whether for natural or paid search. In order to rank among the top results on search engines, a precise analysis of the expectations of potential customers, using the best tools on the market, enables us to hit the nail on the head and create semantic cocoons made up of pages that will act as gateways to the website. Through specific workshops, an Adveris SEO expert works with you to identify the most promising expressions.
Search engine optimization requires proven technical expertise
Aiming for the top positions in Google requires first and foremost the development of pages that respond specifically to the target expressions. The best results can be achieved by working “On site”, optimizing meta tags (Title and H1 in particular), writing SEO-optimized text, working on internal linking, and optimizing page loading times. Adveris uses the best tools on the market, including the Botify crawler and SEMRush. The agency is also involved in netlinking.
A Google Ads campaign is the key to a successful ROI strategy
Google Ads campaigns are the best solution today for developing sales acceleration or lead generation, thanks to the latest Google ads innovations (PerfMax, Offline Conversions, RLSA, DSA, etc.). Campaigns are optimized thanks to the expertise of our in-house consultants. From account structuring to ad text optimization, the agency implements ROI strategies for its customers. The Adveris tech team is in charge of creating tracking plans and implementing them. Reporting is shared with customers on a weekly, monthly and quarterly basis, underpinned by a Looker studio dashboard (e.g. Google Datastudio).
A one-day training course to better understand the best practices of Google search engine optimization
Adveris also offers you the chance to learn more about the challenges of SEO and Google Ads through a one-day training session, either at the Adveris offices in Paris, or by videoconference. Every two months, a training day is held to enable all those interested to learn about Google’s latest developments and how to position a website in the top positions.
Customers - Search engine optimization and Google Ads
What are the main levers for traffic acquisition?
Natural referencing (or SEO) helps improve a site’s positioning in various search engines. It’s perfect for acquiring qualified and regular traffic. However, SEO has its limits as it takes time to see real effects, especially since Google’s algorithm quality criteria evolve, making the expertise of a natural referencing agency valuable.
Paid referencing is the payment for keywords that must be relevant to your activity. When you perform a search on the internet, the search engine presents the results of the query. The first proposals displayed are from sponsored campaigns that stand out from other natural results. These keywords are chosen beforehand based on internet users’ queries that need to be identified using specific tools. When creating an e-commerce site, SEA is an effective solution to increase traffic acquisition during the early stages. Then, it can be replaced by SEO or complemented with the services of a natural referencing agency.
Social networks are an excellent lever for traffic acquisition. Indeed, they allow you to communicate about your brand and reach a qualified target, in order to attract people who follow you to your website and encourage contact or purchase. It is essential today to be present on the social networks that your target uses. Therefore, you must choose the most relevant ones.
Creating a blog allows for the acquisition of qualified target traffic to your site because your blog’s content already interests the internet user. Indeed, an Inbound Marketing strategy starts with a qualitative blog and relevant content. Moreover, the blog also improves your natural referencing on search engines. For this, you need to plan to regularly update the content of this blog.
There are two types of paid online advertising on the Google search network to increase traffic acquisition: search and display. Search allows companies to bid for ad placement for certain predefined keywords in Google’s sponsored links. Display allows creating audiences on Google Ads and thus broadcasting advertising banners via Google’s display network. This feature allows tracking user behavior and ensuring its impact on the target.
Implementing an effective mailing campaign allows both traffic acquisition to your site and optimization of its conversion rate. The content and design must always be personalized, relevant, and coherent to meet the target’s needs. This should encourage the internet user to get informed or visit the brand’s site.
A marketplace is a platform whose purpose is to connect sellers and buyers, individuals or professionals. They are the most important levers for traffic acquisition and getting known. The main advantage of going through marketplaces is being able to benefit from the power of their strategy. By being their partners, your brand optimizes its traffic and considerably improves its natural referencing.
How to measure the performance of your traffic acquisition?
Subsequently, it’s necessary to evaluate the performance of the actions implemented. It’s important to measure and analyze the results obtained to know what helped generate traffic. Adveris, a natural referencing agency, uses the most precise tools to create a custom and quality reporting for you. The choice of acquisition channels is an important choice, as it determines the budget, sustainability, and speed with which you will acquire traffic. KPIs (Key Performance Indicators) measure the effectiveness of a device put in place (commercial/marketing or a campaign/particular action). They will allow obtaining a global vision of the actions that have been done. Engagement indicators: bounce rate, number of pages viewed per visit, time spent on the site per visit… Conversion and profitability indicators: number of conversions, conversion rate… Volume indicators: number of visits… They can be used punctually (a campaign for example) or permanently to measure the results of a device over the long term (e-commerce site, community management…).