Brand Identity

In 2024, digital is more than ever at the heart of corporate communications. The redesign of a website, a social media strategy or even an application have become strategic moments for your brand. It’s also sometimes an opportunity to ask questions about brand identity (brand platform, visual identity, overall communications strategy). To answer these questions, Adveris, as a visual identity agency, has developed its expertise in strategic planning to respond to your identity issues and put your brand image at the heart of your digital projects.

A project that suits you

The complementary nature of Adveris’ expertise gives us a 360° view of your digital projects. By providing a strategic vision upstream of your digital project, our aim is to structure your brand, define the distinctive elements of your DNA, and apply them to your various digital media.

Form & content

Strategic planning works on a daily basis with art directors and web copywriters to maintain coherence between your brand platform and its concrete visual and editorial application. In this way, we guarantee perfect continuity between you and your digital communication media, to promote a strong, differentiating brand image.

Meaning at the heart of our projects

Beyond a beautiful creative proposal, we place meaning at the heart of our digital projects. The impact of your new logo, website or digital strategy must go hand in hand with the way you want to be perceived by your customers, partners and employees.

Tailor-made support

Brand platform, graphic charter, logo, employer branding concept, social media strategy, sponsored campaigns … whatever your needs, we’ll support you in all the configurations initiated by your global digital project.

Now let's talk about your project

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Brand identity is a crucial element for any company wishing to stand out in a competitive market. A strong and coherent brand identity enhances company recognition and creates an emotional connection with customers. In the context of digital presence, this identity manifests itself through various channels such as the website, social networks, and other online platforms. A visual identity agency plays an essential role in creating and maintaining this identity.

The website is often the first point of contact between the company and its potential customers. It must accurately reflect the brand’s values, mission, and vision. A visual identity agency can help design a website that is not only aesthetically pleasing but also functional and optimized for natural search engine optimization (SEO). This includes the consistent use of colors, fonts, and graphics that reinforce the brand image.

Social networks, on the other hand, offer a dynamic platform to engage directly with customers. A visual identity agency can develop a content strategy that aligns messages and visuals with brand values, ensuring a consistent and professional presence across all social platforms. Regular posts, high-quality images, and active interaction with the online community contribute to strengthening customer loyalty and attracting new followers.

In addition to these elements, a company’s digital presence may include blogs, newsletters, and email marketing campaigns. A visual identity agency will ensure that each communication element is harmonized with the overall brand identity, creating a smooth and memorable user experience. By investing in a strong brand identity, companies can not only improve their online visibility but also establish a lasting and trustworthy reputation with their target audience.